The Blogger Lounge – ISE Europe, Amsterdam

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Op 1 en 2 februari vindt er een grote Digital Out-of-Home beurs plaats in de RAI in Amsterdam.
NABB zal daar vanzelfsprekend over rapporteren, maar voor diegenen die van plan zijn om de beurs te bezoeken raden wij ook aan om een bezoekje te brengen aan de stand van onze internationale collega Daily Digital Out-of-Home. Adrian Cotterill van DOOH omschrijft het als volgt: “The Blogger Lounge is stand 10N118 and we are hoping to get a big crowd of industry commentators and bloggers over the few days of the event. We have our very own espresso / capuccino man, free wi-fi and lots of comfy sofas!! It’s an alternative to the press lounge for the not-really-press types and has the full support (of course) of the organisers.”
Voor de goede orde hieronder het programma:
Block 1: Status Quo & Evolution
Monday 1 February 2010, 9:00-12:00
10:00-10:15
The Digital Signage Market in Europe
Oliver Schwede, senior analyst, Invidis Consulting, presents an overview of the DOOH industry today, looking at the latest figures and trends
10:15-10:45
Preparing the Ground for a European DOOH Industry
Dirk Hülsermann, president, OVAB Europe, offers an out look for the business climate in 2010, and how the industry can lobby effectively
10:45-11:15
The Value & Effectiveness of Digital Signage
Robert Winston of Arbitron USA looks at current methods of measuring the effectiveness of DOOH advertising, and how these might lead to the implementation of new standards
11:15-11:45
Coffee Break
11:45-12:15
The Evolution of DOOH
Eric Penot of JC Decaux presents an overview of how DOOH networks, media sales channels and clients are working together, and how DOOH compares with traditional media in this respect
12:15-12:45
DOOH Networks – The Time Has Come
Suzanne La Forgia, president, OVAB USA, looks at how DOOH advertising has become more accepted as time has gone by, and at the challenges the industry still faces
12:45-14:00
Lunch Break
Block 2: Past & Present
Monday 1 February 2010, 14:00-18:00
14:00-14:30
Learning from the Past – Up-to-date Strategies for Success
Chris Heap, Managing Director, Imperative Group, analyses some of the first DOOH networks and how their success (or otherwise) will influence future network design and implementation trends
14:30-15:00
Diversification – The Key to Success
Gabriel Faflei, director of Romania’s Monopoly Media, looks at how diversification and news media sales concepts have underpinned the biggest DOOH network in Eastern Europe
15:00-15:30
LED Billboard Networks for DOOH
Jan Huisman of NarComm (Netherlands) examines the effectiveness of digital billboards, the legal restrictions to their implementation in Europe, and technological challenges
15:30-16:00
Coffee Break
16:00-16:30
Aggregating Networks – a Boost for Media Sales?
Etienne Reignoux, chief development officer, Neo Media Group, looks at how aggregating networks can streamline media planning and enable networks to be sold more effectively
16:30-17:00
Media Planning in the DOOH Era
Rob Gorrie, founder and president, Adcentricity, examines some recent DOOH campaigns, and suggests a new business model for the relationship between agencies and advertisers
17:00-17:30
Meeting the Needs of Clients and Agencies
Dennis Kuperus of Kinetic (Netherlands) offers an insight into how DOOH networks can build brands, create synergies with key audiences, and provide an effective way to communicate with people on the move
17:30-18:00
A Decade of DOOH – Changes in Technology and Business Models
Brian Dusho of OVAB USA provides an overview of how the industry has evolved and why new technologies will drive new business models in the future
18:00-19:30
Meet the Industry – an Exclusive VIP Reception
Delegates are invited to tour the Digital Signage Hall of the Integrated Systems Europe 2010 tradeshow. Refreshments will be provided.
Block 3: Visions Of The Future
Tuesday 2 February 2010, 09:00-12:00
09:00-09:30
Best Practice – Digital Signage at the Amsterdam RAI
Bret Baas of the RAI analyses the rationale behind setting up a digital signage information network at a convention centre, the ROI considerations, and the levels of customer satisfaction
09:30-09:45
Coffee Break
09:45-10:15
New Technologies to Change the Future of DOOH
Martin Strohbach of NEC Labs (Germany) looks forward to an age of pervasive display networks, real-world internet services for public displays, and context-aware service platforms
10:15-11:00
Future of the Media Industry – the CMO’s Dilemma
An overview from Boston Consulting Group on how dramatic changes in the media landscape will influence the way advertisers try to reach mass audiences
11:00-12:00
The Future of Communication – Microsoft’s Industry Innovations Group
Ian Sands, director of envisioning at Microsoft, looks at future store concepts based on modern communications technologies, and media on the move
12:00-13:00
Behind the Scenes – a Guided Tour through the Digital Signage installation at Amsterdam RAI

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